As a designer, I strive for finding the simplest, most enjoyable and accessible way users can achieve their goals.
To make products that one can happily own and use, I go past a list of features and create a seamless, accessible and enjoyable experience.
Looks can only take you so far. How a product behaves and reacts to the user is what gives a lasting impression.
Whether it's testing a product on likely users or just a proof of concept, prototyping is an essential part of my design process.